Direct Mailers

Hi-Tech Color can provide the printing, (offset, letter shop and variable fill data/1-to-1 capabilities) collation, inventory and mailing services you need to maximize your direct mail efforts:

  • 3-dimensional mailers
  • Blank envelopes
  • Multi-piece packages
  • Pop-up mailers
  • Postcards
  • Self-mailers
  • Window envelopes

In addition to traditional offset printing of your direct mailers on our efficient, direct-to-plate offset press, Hi-Tech Color also offers variable fill data for 1-to-1 marketing capabilities. Research shows that personalization and message/offer customization deliver higher response rates and better overall results than non-custom direct mail.

  • Personalize. Integrate customer, sales rep, broker and/or dealer info to any piece.
  • Customize. Add impact to your message with customized offers, varying photos, images and graphics, and targeted messaging based upon audience segmentation.

Other direct mail printing capabilities:

  • Size: Efficiently print standard-sized or non-traditional direct mail formats with press sheets up to 20" x 29"
  • Unique finishing: Help your piece stand out in a crowded mailbox with finishing options such as in-line aqueous coating (gloss and matte), varnish / spot varnish (gloss and matte), UV coating, specialty soft touch coating (makes paper feel like velvet!), lamination and more.
  • Bindery. Choose from a number bindery options: saddle-stitched, perfect bound (soft or hard cover), side stitching, GBC (plastic comb/coil), wire or spiral, staples and more.
  • Collation. For multi-element packages, we can print different pieces, different sizes, different stocks and outer carriers, and then collate into a high-impact self-mailer, envelope package or 3-dimensional mailer.
  • Die-cutting. Break through the clutter with intriguing die-cuts that capture attention and boost response rates.
  • Mailing services. We partner with licensed/bonded direct mail houses to provide flawless integration between variable fill data printing and mailing lists. The result is maximum impact for your direct mail budget.

Delivery options
Inventory management options